Globally, the baking industry generates a revenue amounting to more than $30 billion every year. The United States is one of those countries which have brought innovation to the fore in baking and that has played a key role in its growth.
The country has a large number of commercial and retail bakeries operating successfully. While commercial bakeries register a sale of more than $30 billion every year, retail bakeries generate more than $3 billion in the form of revenues annually.
Though the cost of ingredients used in making bakery items, like sugar and wheat, has increased over the years, the baking industry has remained profitable. This is the reason why a large number of people stepping into this industry and making a name for themselves as entrepreneurs and bakers.
The Role of Influencers In the Baking Industry
One of the key factors that has played an important role in the growth of most industries over the decades is marketing. With time, companies or agencies have come up with innovative marketing tactics and out-of-the-box ideas to ensure the products or services offered by an industry strike a chord with consumers and remain highly in demand.
Whether you have a small bakery or a large company that produces baking products, you will benefit hugely by paying for different advertising services. These days, one of the most effective ways of advertising something is getting an influencer on board and asking them to speak about or demonstrate the product.
In the last few years, the baking industry has benefitted tremendously by paying or collaborating with influencers. People operating retail bakeries have benefitted by engaging baked goods influencers as much as those operating in commercial bakeries have. If you are a baker or own a baking company, you should know how to use influencer marketing optimally.
Bakery Visits
One of the most common but effective methods of promoting your bakery or baking company is to get influencers to visit them. If you have launched a new bakery in town and want people to know about it, you should invite a lot of influencers to check it out.
You should the influencers know about your offering, make them taste some of your best products, and request them to promote your bakery on their page. When an influencer with a strong following on social media shares a post about your bakery, a lot of people get to know about it. In the next few days, you can expect some of those people to turn up at your bakery.
Even if you own a baking company that produces baking products and supplies them to different bakeries across the town, collaborating with influencers would be a very good idea. When people see the kind of hard work and effort a team puts in to produce all the wonderful bakery products they love, they will develop a strong sense of faith in them.
Endorsing Products
Many baking companies specialize in manufacturing certain products that are put up for sale in bakeries. These products, which come inside packages, could be cookies, bread, biscuits, muffins, and a variety of bakery ingredients. These products will be picked up by a large number of bakeries and sold by them if they feel there is demand for them.
If you have just started a baking company and want your products to get popular, you must reach out to influencers. When a baked goods influencer tries out a baking product and likes it, they would endorse it. When they put up a post or video about that product, a large number of their followers would want to try it out as well.
While organic influencer marketing is cost-effective, you can plan an elaborate shoot or produce a video featuring an influencer and get them to share it on their social media pages. In digital media parlance, this is referred to as paid promotion. Though their followers would know that the influencer has been paid to post a creative about a product, it will end up increasing their awareness around it and they might want to buy it.
Baking Workshops
Bakeries, baking companies, and professional bakers organize baking workshops at regular intervals. Through these workshops, they train people on putting together different types of baking products. If you have already been conducting baking workshops, it’s time to give it a bit of a twist. Instead of regular people, get baked goods influencers to be a part of your workshops.
A lot of baking companies have done this and benefited from it. If planned well, a single workshop can attract more than a dozen popular influencers. When so many influencers post about an event or workshop, the awareness around your baking company and the products offered by it grows exponentially.
Baking workshops tend to be much more elaborate than most other types of events. They also prove to be much more effective than promotional activities or events. If you already know that the visual of your baking workshop will be shared by the influencers, you have to put in some effort to ensure they look visually appealing as well.
Sharing Recipes
A lot of people, both men and women, use the internet to discover new recipes or brush up their knowledge on the ones that already exist. People spend hours writing down recipes or watching videos of how to prepare different types of bakery products. While some wish to learn how to prepare a birthday cake, some want to learn the art of making cookies at home.
Since people are already looking for recipes all the time, you can promote your bakery or baking company by asking influencers to share recipes with your target consumers and promote them at the same time. Influencers, of course, would have to find smart and innovative ways to promote a company while putting up these recipes.
Many people have become influencers or popular figures in the digital media space by making videos on how to prepare a variety of bakery products. You can get in touch with these people and ask them to speak a bit about your company or brand in these videos. For such content, you will have to pay influencers. The amount of money charged by them would depend on the kind of following and reach they have.
