Which marketing strategies have you implemented to promote your brand in the digital landscape? Some marketers consider SEO for organic traffic, while others focus more on PPC. However, the integration of both these tactics will help you achieve a better result.
SEO is a way to optimize different web page elements to boost their rankings in the SERP. It involves various techniques ranging from page load speed optimization to link building. Both on-page and off-page SEO strategies are effective for improving your website’s rank.
On the contrary, PPC is an online advertising campaign to bring quality traffic to your site. You have to create pay-per-click ads for your brand and place them on different platforms like Microsoft Ads and Google Ads.
How should you combine SEO with PPC strategies?
King Kong has qualified experts to integrate the major marketing channels – PPC and SEO.
Consider using competitive keywords:
It may be challenging to rank your website for highly competitive keywords. You need to have quality content and a strong backlinking profile. However, if you use those keywords for PPC, you can easily show up your website for the searches. In case highly competitive keywords are used for PPC, the cost per click will also be higher.
Merge data and focus on emerging trends:
The combination of SEO and PPC data sources is vital to allow these strategies to work together. While Google Search Console takes time to display data, you can use real-time data from Google Ads for SEO. Thus, if you have less coverage in a particular channel, you can leverage benefits from the alternative platform. Analyze the organic and paid reports of Google to link the campaigns. After setting up the report, you will have detailed insights into the data.
Paid ads help you try out new keywords and phrases for SEO:
It takes much time to run the SEO campaign. In some cases, although you have targeted a particular keyword for SEO, you are not sure about its effectiveness. To determine the keyword’s viability, you can use it for PPC. Just select a keyword for which you want to rank your site. You can then bid on it and monitor the website’s performance. If it performs well, you can optimize your website for that word.
Remarketing campaigns let you connect with lost leads:
Suppose your website has already achieved a high rank due to your constant SEO effort. It is currently drawing considerable traffic every day. But, many visitors have just explored your site and have not made any decision to buy your products or services. That is why you can create PPC ads for your remarketing campaign. It will increase the chance of converting those visitors into your customers. Thus, the merge of PPC and SEO helps you reach your previous website visitors.
There are more ways to integrate SEO and paid advertising strategies into your digital marketing campaign. You can hire professional marketers to manage these campaigns and get the best outcomes from your investment.
