You’ve probably established a strong presence in the YouTube community. You’ve branded your channel and used keyword-rich video descriptions to do that. Now, you’re looking for more organic reach in this ever-evolving industry.
Did you know that YouTube holds 97.82% of the market share in the streaming and media player categories? Currently, there are 307 thousand creators in America. Among them, seventy thousand had up to 10,000 subscribers.
To stand out in this crowd, you’ll need something unique. Have you ever thought about creating a website for your influencer brand? Yes, you can use websites as a centralized platform to engage with audiences outside of YouTube’s limitations.
In this blog post, we’ll discuss the top reasons why YouTubers should create their own website.
#1. Control Over Design
YouTube has a few predefined design ideas that you’re bound to follow. Apart from that, you can’t necessarily use your creative vision to bring your brand to life on this platform.
Are you tired of fitting your content within these limitations? In that case, you must build a website. With this, you can fully customize your online presence and properly market your brand.
The best part is that you don’t have to hire a professional developer. Thankfully, an AI website builder can generate each web page without requiring professional help or coding knowledge. These tools allow you to create a stable, business-ready, and customizable website within minutes.
You also don’t need to spend between USD 300 and USD 5,000 to build your website. According to Hocoos, website generation tools can cost only USD 150 yearly. Within this price range, you’ll be getting the following benefits:
- A free domain name and website hosting
- Online payment gateways
- Unlimited image and content uploads
- Online Marketing integrations
Let’s say your YouTube channel is all about fitness. In that case, you’ll have to generate a website that resonates with your sporty brand image. It should also offer similar content in textual format, use evergreen design elements, and more.
#2. Selling Merchandise
Reports suggest that YouTubers sell at least four types of products to their followers. Moreover, 56% of them promote their brand after creating personalized items with logos or channel names.
It’s mostly common among YouTubers with over 10,000 subscribers. You’re probably considering doing the same. However, this platform only allows you to sell digital products.
That’s where a website comes in if you want to sell physical merchandise. You can use this as a store to list all your brand-specific products. Mr. Beast has also done the same. On his carefully curated website, you’ll find a listing of bright brand-specific colors and different styles of logo-printed T-shirts.
With a personalized website, you can offer the full eCommerce experience to your audience. You can completely control product listings and checkouts to generate revenue by easily managing the online store. Hence, you can sell hats, shirts, hoodies, and posters without any hassle.
#3. Establishing Authority
Think of it this way: Having a YouTube channel is all good, but it doesn’t necessarily command the same authority as established brands. For example, you won’t have the same influence as a mainstream celebrity or industry-leading business.
But there’s a way to change that. Websites can transform your branding beyond your YouTube presence. With this, you can curate a compelling online presence and attract new audiences.
Only 23% of viewers watch more than one minute of video content. However, the right kind of blog and an interesting title can capture the attention of any website visitor. Different content formats can also engage viewers in multiple ways if you optimize them correctly. For instance, someone might want to listen to a podcast rather than watch your long videos.
An independent website will feature the following types of content:
- Share insights and commentary on industry topics as blog posts.
- Use eBooks and long-form guides to share your expertise.
- Send exclusive information to your subscribers’ inboxes through newsletters.
- Post podcasts on the website to offer insight into in-depth topics.
All these will signal that you’re a serious media company, influencer, or author worth paying attention to. Remember to keep your website polished and offer legitimate data to build a strong personal brand.
In conclusion, websites can empower you with flexibility in design and greater control over your content. With this, you’ll have various opportunities to monetize your brand and reach a wider audience.
Take Red Stapler’s channel, for example. Here, subscribers learn every little intricacy of coding through practical tutorial videos. They even have a website dedicated to curating blog posts related to their channel’s niche.
It proves that websites can act as a backup to complement your YouTube presence. This way, you can expand your brand through creativity, merchandising, and content. Consider this a strategic move to future-proof your brand from uncertainties and establish deep bonds with your audience.
